matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」
matcha「 hoei 」

matcha「 hoei 」

€7,00
Weight

Your gentle matcha

matcha hoei is the true taste of nature: basil、 dried herbs、 cypress、 green apricot、 and sprouted wheat create a harmonious melody on the palate。 hoei's uniqueness is manifested in its unmatched froth、 which forms during whisking。 so、 when planning to make the perfect matcha latte or usucha、 choose hoei。

origin

• first harvest
• single-cultivar okumidori
• izumo、 shimane prefecture
• 2025 harvest
• shelf life (unopened): 12 months、 after opening、 we recommend consuming within 1–2 months

in the oldest part of shimane prefecture、 where legends of wisdom and the beauty of nature intertwine with reality、 emerges the unique matcha hoei。 a tea that reflects the spirit of centuries and the mystery of the untamed expanses of izumo。

there、 diligent farmers cultivate、 harvest、 and then cool、 steam、 and dry the once lush green leaves of yabukita。 it is from these leaves that they prepare the monocultural and independent tea。

preparation of usucha

• warm the chawan with hot water
• sift 2g of matcha — approximately 2 chashaku — into the chawan
• add 80ml of water at 70〜80°C
• whisk with a bamboo whisk — chasen — for 30 seconds、moving it in a “w” motion

how does tea affect the body?

matcha 抹茶 — is finely ground tencha leaves — a japanese green tea that、 thanks to shading、 accumulates a high concentration of the natural amino acid l-theanine、 which has scientifically proven positive effects on the body and nervous system。

2g of matcha contain 40〜70mg of theanine and 60〜70mg of caffeine、which together create a state of calm concentration and improve focus。